Social Content Marketing

The title of the book is Social Content Marketing, which means doing marketing through different social media platforms and putting it to the best use. This book is divided into 3 sections which has 10 chapters in total. The 3 sections are: Social Business Fundamentals, Run a Social Business, and Social Business Building Blocks.

Social Business Fundamentals explain the basic fundamentals of social content marketing. It starts with social media and customer engagement, the role of customer, how to build a social business, and social business ecosystem.

Second part is, Run a Social Business. In this part you can learn how to run a social business.  This part includes chapter like Social Technology and Business Decisions, Social Analytics, Metrics, and Measurement. These chapters deal with how you can successfully carry on your business.

Third part is, Social Business Building Blocks which explains the social part of a business. The chapters here includes social objects, social graph.