An Evolution of Mass Communication over the Ages

The field of media has often been the most debated, and what continues to be an essential aspect of debate are the conversations that take place between individuals, the students, the academics, including the political discourses that all contribute towards the subject of media education. The particular book – An Introduction to Mass Communication – has been written, taking into consideration the curriculum of the students of mass communication in particular. The book encapsulates a wide range of history of mass communication while also providing a cultural perspective of the various developments that have occurred in this particular field over the years.
Media literacy continues to be a very pertinent issue of our times as social, civic, cultural, national and even political opinions are framed based on how information is consumed and as such, media literacy becomes highly essential. The sole objective of this book is to enrich the media knowledge of the students as well as to help grow media literacy among the common public spread all over the world.