Viral Marketing

This book aims to organize and clarify the most important information about viral marketing so that marketing researchers, practitioners, small business owners, and students can understand the advantages and benefits of using viral campaigns and strategies. To be able to understand the prerequisites for creating. We’ll start by clarifying the term viral marketing and its origins and focus on what viral marketing campaigns have in common with real viruses. Next, the relationships between word of mouth, buzz, and viral campaigns are analyzed. Next, we will focus on what forms the basis of viral marketing.

Social networks and how to facilitate the viral spread of information with great speed and low cost. Although this book focuses primarily on the practical aspects of marketing campaigns, It introduces some of the most important theories underlying viral marketing, including theories and laws. After an overview of social networks, we analyze and present the key factors and aspects of creating, managing, and evaluating viral marketing campaigns.

Media platforms, key tools, characteristics and types of viral campaigns, consumer audiences, and methods for evaluating viral results. It considers the important virality characteristics—the viral factors inherent in both commercial and modern user-generated content. Finally, it focuses on two hybrid types of viral marketing campaigns, hybrid strategies that combine traditional and viral marketing tools and unbranded online campaigns.

Viral advertising, one of the key building blocks of new marketing, is the focus of another chapter in this book, containing key stimuli to help you create viral advertising. In addition, it discusses the types of consumers likely to be involved in the spread of viral marketing communications and the different information placement methods.

This book focuses on the more practical and quantitative parts of viral marketing strategies, their goals, and how to monitor and evaluate results. , outlines not only image issues but negative viral campaigns that can pose opportunities for marketers.

This book will be useful to a wide range of readers, including marketers, business and communication school students and professors, and business owners interested in promoting their businesses through new marketing and new media tools is intended for.