The digitization of the world is leading to an increasing convergence of data and technology. The term “data scientist” has gained popularity in this century and is offering a plethora of opportunities in business analytics. What is business analytics and why it is gaining much importance in this digital world?
Business analytics makes considerable use of data, statistical analysis, mathematical and statistical modeling, and data mining to explore, investigate, and understand business performance.
Business analytics tools make it easy to predict the future of business by exploring and visualizing the current trends and patterns in the data with the help of forecasting and predictive modeling. This has become an integral part of business success. All companies make use of these business analytics tools as an organizational commitment for wise data-driven decision-making. In many business contexts, data analysis is only the first step in the solution of a problem. It has become very important for business students to learn and understand the concepts of business analytics.
The book, Business analytics gives an insight into the meaning of business analytics, its scope, different tools, and different methods of Business analytics. This book explores the basics of the most advanced Business analytics tools used to analyze data. Written to become the primary resource for students of business analytics, researchers, and everyone interested in business analytics. The first section covers the foundation of business analytics and explains and includes descriptive, predictive, and prescriptive analytics. This book provides simple and easy-to-understand explanations of all the basic and advanced business analytics concepts.
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